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Njoki Gitahi
I'm a creative director, brand and product strategist, and visual designer based in New York City. I help organizations define and activate their visions, craft meaningful products and experiences, and beautifully express their identities. I specialize in using visual design as a catalyst for deeper exploration, discovery, and collaboration through every stage of the design process and across a wide range of creative challenges—transforming complexity to clarity, insights into ideas, and reason into resonance.
Design Director | Creative Leader | Maker | Say hello
Previously
IDEO / InVision / American Museum of Natural History
Select Clients & Collaborators
Disney / Google / Nike / Spotify / The Rita and Alex Hillman Foundation / Center for Urban Pedagogy / NYCLU / Coca-Cola / PBS / Cornell University / Museum of Science and Industry / Natural Resources Defense Council (NRDC) / The Knight Foundation / 54Kibo
Interviews & Features
Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers / Day in the Life of a Graphic Designer / Free Hand: New Typography Sketchbooks (Heller & Talarico) / The AIGA Guide to Careers in Graphic & Communication Design (Juliette Cezzar)
Teaching, Speaking & Critique
NYU Wagner Graduate School of Public Service / UPenn Center for Social Impact Strategy / The City College of New York (Zahn Innovation Center) / Yale University School of Art / Amherst College / The New School / USC Iovine and Young Academy / Amherst College