Njoki Gitahi


I'm a creative director, brand and product strategist, and visual designer based in New York City. I help organizations define and activate their visions, craft meaningful products and experiences, and beautifully express their identities. I specialize in using visual design as a catalyst for deeper exploration, discovery, and collaboration through every stage of the design process and across a wide range of creative challenges—transforming complexity to clarity, insights into ideas, and reason into resonance.



Design Director | Creative Leader | Maker | Say hello



Currently

Founder, Multipurpose Studio

Previously

IDEO / InVision / American Museum of Natural History

Select Clients & Collaborators

Disney / Google / Nike / Spotify / The Rita and Alex Hillman Foundation / Center for Urban Pedagogy /  NYCLU / Coca-Cola / PBS / Cornell University / Museum of Science and Industry / Natural Resources Defense Council (NRDC) / The Knight Foundation / 54Kibo

Interviews & Features

Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers / Day in the Life of a Graphic Designer / Free Hand: New Typography Sketchbooks (Heller & Talarico) / The AIGA Guide to Careers in Graphic & Communication Design (Juliette Cezzar) 

Teaching, Speaking & Critique

NYU Wagner Graduate School of Public Service / UPenn Center for Social Impact Strategy / The City College of New York (Zahn Innovation Center) / Yale University School of Art / Amherst College / The New School / USC Iovine and Young Academy / Amherst College